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The VrittIQ
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Practical writing on software, strategy, and AI — from a UK consultancy that's been shipping production code for 17+ years.

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More From The VrittIQ Team

Clothing rack in a fashion retail store
AI & Industry

How AI is Transforming Fashion Retail in 2026

Online fashion still loses ~30-40% of orders to returns. AI virtual try-on is finally moving the needle on conversion and retention.

May 20266 min read
Person working on a laptop — building a content strategy
Marketing

Why Every Founder Needs a LinkedIn Content Strategy

Showing up on LinkedIn 3x a week for a year compounds into more inbound than most paid acquisition channels. The cost of inconsistency is bigger than founders realize.

April 20265 min read
Abstract circuit board representing software architecture
Engineering

Architecture Principles for Software That Scales

Most software fails at scale not because of brilliant choices made too late, but ordinary choices made too eagerly. Five principles that age well.

April 20268 min read
Whiteboard with sketches — brainstorming a startup MVP
Product

From Idea to MVP: A Practical Guide for Founders

Most first builds ship 2-3x slower than planned. Here is the playbook we use with founders to actually hit a 6-week MVP — and what to skip.

April 20266 min read
Professional portrait — a polished business headshot
Career

How to Get a Professional Headshot Without Hiring a Photographer

A studio shoot is £200+ and half a day. AI tools have closed the quality gap — here is what actually works and what to avoid.

May 20266 min read
Abstract AI visualisation — autonomous systems and agents
AI & Strategy

What Are AI Agents? A Plain-English Guide for Business Leaders

"AI agents" has become 2026's most overloaded buzzword. A jargon-free explainer of what they actually are, where they shine, and where they still fail.

May 20267 min read
Code on a screen — engineers weighing infrastructure decisions
Engineering

Build vs Buy AI Agents: When Hosted Beats DIY

DIY agent stacks promise control. By month three, most teams have built a side-project worth of infra they never wanted. A 4-question test to decide.

May 20267 min read

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