VrittIQ ("we", "us", "our") is committed to protecting your privacy. This policy explains what personal data we collect when you use our website at vrittiq.co.uk, how we use it, and the rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
VrittIQ is a software consultancy based in London, United Kingdom. For any privacy-related queries you can reach us at:
- Email:contact@vrittiq.co.uk
- Phone:+44 20 4549 9338
- Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, UK
2. Information We Collect
We collect personal data only when you choose to provide it, plus a limited set of technical data when you visit the site.
Information you give us
- Contact form submissions: name, email address, optional phone number, subject, and message content.
- Email correspondence: any information you include when emailing us directly.
Information collected automatically
- Analytics data via Google Analytics — pages visited, approximate location, device type, browser, referring URL, and time on site. IP addresses are anonymised.
- Cookies — see our Compliance & Cookie Policy for details.
3. Lawful Basis for Processing
We rely on the following lawful bases under UK GDPR Article 6:
- Legitimate interest — to respond to enquiries, improve the website, and communicate about projects you have engaged us for.
- Consent — for non-essential cookies (analytics) and marketing communications.
- Contract — when processing data needed to deliver services we have agreed to provide.
4. How We Use Your Information
- To respond to your enquiry or quote request
- To send you proposals, contracts, and project communications when engaged
- To improve our website and services through aggregated analytics
- To comply with legal and regulatory obligations
We will not sell your personal data, share it with advertisers, or use it for unsolicited marketing.
5. Sharing Your Information
We share data only with trusted third parties that help us operate the site and our business. These currently include:
- Google Analytics (Google LLC) — website analytics
- Hosting provider — Microsoft Azure Static Web Apps for serving the website
- Email and CRM providers — for managing email correspondence
All third parties are contractually required to safeguard your data and use it only for the purpose for which it is shared.
6. International Transfers
Some of our processors (such as Google Analytics) may transfer data outside the UK or EEA. Where this happens we rely on UK adequacy regulations or Standard Contractual Clauses to ensure equivalent protection.
7. Data Retention
We keep personal data only as long as necessary:
- Enquiry data — up to 24 months from the last interaction, then deleted
- Client project data — for the duration of the engagement plus 6 years for regulatory and tax purposes
- Analytics data — Google Analytics default retention (currently 14 months)
8. Your Rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data ("right to be forgotten")
- Object to or restrict our processing
- Request data portability
- Withdraw consent at any time (without affecting prior lawful processing)
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, email us at contact@vrittiq.co.uk. We respond within 30 days.
9. Security
We use TLS encryption for data in transit, restrict access to personal data to authorised personnel, and review our processors' security practices. No system is 100% secure, but we take reasonable steps to protect your information.
10. Children's Privacy
Our website is not directed at children under 13 and we do not knowingly collect data from them. If you believe a child has submitted personal data, please contact us and we will delete it.
11. Changes to This Policy
We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be highlighted on this page.
12. Contact
Questions, requests, or concerns? Email contact@vrittiq.co.uk or write to the address above. For more on cookies and regulatory compliance, see our Compliance page.